Retailing and Wholesaling MBA (Masters Level) Essay

Retailing and Wholesaling MBA (Masters Level) - Essay Example Value-added resellers normally have a disadvantage in cost structure compared to channel members that compete mainly on the basis of price or convenience, such as discount stores or mail-order firms. This means that the value-added reseller in a diverse multiple channel context must either (1) charge a higher price than other channel members based on the provision of valued services or (2) live with a relatively small gross margin (Dunne and Lusch 2007). Professor Leo Aspinwall advanced the depot theory to explain some of the reasons for the changes that have occurred in the physical handling and storing of goods, the growth of manufacturers' wholesale branches, and the changing position of general-line wholesaling. The depot theory of distribution states that goods tend to move toward the point of final consumption at a rate established by the ultimate consumer. The theory views depots as places that move rather than store goods -- that get goods to retailers at the lowest handling and transportation costs (Dunne and Lusch 2007). Accordingly, a steady flow of goods is envisaged from production to final consumption. The intermediaries facilitating the flow are in essence depots that perform a largely service function on the basis of costs of services performed, and so tend to eliminate merchandising profits. For example, backward integration of retail food chains and cost-plus wholesalers illustrate the performance of the depot func tion and the elimination of merchandising costs (Dunne and Lusch 2007). If the retailer links with independent channel members in one or several of its multiple channels (e.g., it uses independent sales representatives), the same basic challenges faced by the manufacturer in utilizing multiple channels could be faced by the retailer as well. Intrabrand or intratype competition could be heightened in the territories served by the retailer's multiple channels, prices and margins could be reduced, conflicts and alienation could arise, and support and control could wane (at least in the independent channels) (Dunne and Lusch 2007). The functions of retailers in the channel have been to assemble merchandise, maintain an inventory, price, promote, advertise, sell, and account for the merchandise, again as a service to the manufacturer and the ultimate consumer. Further, retailers have also provided a place for consumers to shop and find other services that might assist them in obtaining or using the available goods. The channel systems that have developed and, granted, have been improved over the years, have been built on some very basic beliefs about consumers, their needs and wants, and what they are willing to accept from channel members. It is these basic marketplace assumptions that are being challenged by direct and database marketers (Dunne and Lusch 2007). As was discussed earlier, technology and communication allow consumers to learn about and demand increasingly differentiated and even personalized products. As this occurs, the traditional economies of scale that have accrued to those manufacturers and retailers with extensive facilities and large sales volumes are no longer important in the marketplace. Smaller companies, using technology and direct and database marketing approaches, can compete not only effectively, but in many cases more efficiently than can large companies. As technology expands and sales-driven inventorying become

Black Suffering Term Paper Example | Topics and Well Written Essays - 1250 words

Black Suffering - Term Paper Example The idea of a "suffering God" was put forward by some black theologians who coined the term by re-reading the Bible and comparing it against the backdrop of the hardships, oppression and struggles faced by them (Badham, 1998). In order to interpret the biblical significance of 'liberation' and justice; the black theologians referred to the exodus, and the messages of the prophets. The Gospel story of life, death and resurrection of Jesus was used as a biblical foundation to interpret love, suffering, hope, liberation and justice with regard to the struggle for freedom of the blacks. However, it was the actual suffering of the blacks in various countries across the globe that brought to the fore, a drastic change in the interpretations and reflections of Jesus Christ on the cross (West, Glaude, 2003). The issue of black suffering and black theology The African-American Christians have, historically maintained two fundamental tenets – that of God being the most powerful and kind being, and the existence of evil and suffering. These concepts have been popular throughout the history of black religion, i.e. ever since the beginning of black slavery to the creation of black churches, and continues to thrive, even today in the post-liberation, and post-institutionalized world. The black theology is which developed as a result of the civil rights movement, led to the awakening of a new consciousness among the black Christians, whereby a new sense of dignity and social awareness were realized. It is not only concerned with resolving issues related to culture, but also with the harsh realities experienced by the Blacks in America. However, despite the differences, it does not intend to question the idea of God, but instead connect the ideology conveyed by him, that of the existence of evil and suffering (West, Glaude, 2003). The black theologians primarily emphasize the experiences of blacks as a central aspect of their theological norms. It is argued that the the ological interpretations must commence with issues faced by the blacks and thus, ascertain the relevance of such issues to the religious teachings. Conventionally, there exists a paradox within black theology, where the black believers never blame the God for the sufferings and hardships suffered by the blacks during their racial oppression. On the contrary, the black churches have always preached a gospel justifying and re-emphasizing the sufferings of the black race and its contribution in building a morally strong and positive character. Also, the black suffering has been linked to various positive traits among the blacks such as the development of a strong moral leadership among blacks; as well as the fostering of religious humility which is the ultimate goal (West, Glaude, 2003). As mentioned in God of the Oppressed: â€Å"The cross of Jesus reveals the extent of God's involvement in the suffering of the weak. God is not merely sympathetic with the social pain of the poor but becomes totally identified with them in their agony and pain. The pain of the oppressed is God's pain, for God takes their suffering as God's own, thereby freeing them from its ultimate control of their lives. . . . God in Christ became the Suffering Servant and thus took the humiliation and suffering of the oppressed into God's own history. This divine event that happened on the cross liberated the oppressed to

Music And Songs In Teaching English

Music And Songs In Teaching English There is a belief that first musical instruments appeared as early as speech, which means that the language of words and that of music were formed in parallel, completing and enriching each other. That is why language of words shows so much similarity to music. Both speech and music are characterized by rhythm and melody. Close associations of language and music have rooted in peoples mind very deeply. People often use metaphorically the name of one to refer to the other: they call pleasant words music to their ears, face the music when accepting criticism or punishment for something they have done, use the phrase the language of music to describe a way of expressing meaning through sounds. Sound and word are combined to give birth to pieces of vocal music, where music brings to light the internal sense of the text, reveals what is hidden between the lines. So it is natural to teach language with the help of music and songs. Moreover, a great number of scholars consider music and son gs to be the most productive and effective ways of teaching a foreign language. The role of music and songs in teaching English is very important. Using songs and music is one of the tools a teacher can use to teach English to the class, regardless of the age of the learner. Songs and music are a tie that binds all cultures and languages and, therefore, the best way to make learning English fun. Jeremy Harmer in his book How to Teach English emphasizes the importance of music as a learning tool by stating that music is a strong incentive for student engagement because it speaks directly to our emotions while still allowing us to use our brains to analyse it and its effects if we so wish (Harmer 319); and it plays a multifunctional role in the process of learning a foreign language, it has the power of creating a propitious atmosphere, it can amuse and entertain, and it can make satisfactory connection between the world of leisure and the world of learning in the classroom (Harmer 319). Tim Murphey, indicates two chief assets in the usage of music and songs in re lation to language learning: music is highly memorable; it is highly motivating, especially for children, adolescents, and young adult learners (Murphey 4). Nevertheless, the role of songs and music in teaching English is often underestimated, and activities involving them are often neglected by teachers. The usage of music and songs in the classroom: has often been met with ridicule and a cautionary statement that although students were enjoying class, they were not learning (Salcedo, The Effects of Songs in the Foreign Language Classroom on Text Recall and Iinvoluntary Mental Rehersal). Teachers usually think that students will not take music and songs seriously at English classes; they will have too much fun and will not pay any attention to the pedagogical aim of the song. It is not rare to hear teachers ask questions like What do music and songs have to do with language learning?, What do you do with a song besides listen to it and possibly sing with it?, What else can be done with the song besides gap-filling? This testifies to the fact that teachers are often unaware of the opportunities songs and music can present. There are diff erent opinions, but it is for sure that it is a good way to make foreign language learning much more effective to learners of different age and different levels. Teachers who want to keep their students interested and motivated should use songs and music activities, since, according to Larry M. Lynch, it has lots of advantages: Songs almost always contain authentic, natural language; A variety of new vocabulary can be introduced to students through songs; Songs are usually very easily obtainable; Songs can be selected to suit the needs and interests of the students; Grammar and cultural aspects can be introduced through songs; Time length is easily controlled; Students can experience a wide range of accents; Song lyrics can be used in relating to situations of the world around us; Students think songs are natural and fun. (Lynch, 9 Reasons Why You Should Use Songs to Teach English as a Foreign Language.) Songs and music are invaluable in teaching English at elementary level. No other materials give the teacher such a broad range of possibilities for teaching various aspects of English. An illustration of language in action, the song can be subjected to linguistic analysis or turned into an exercise. Through the use of songs English pronunciation, vocabulary and grammar can be effectively taught. According to Cameron there are three stages of a song as a task for elementary level students: preparation stage (it is very important to activate the vocabulary and to form basic sentence structures in this stage); core stage (the best way to involve students and raise their interest in this stage is to sing the song several times in the core, changing pace or volume and making students perform actions and sing along chorally); follow-up stage (attempts to be a successful completion of the core stage ) (Millington, Using Songs Effectively to Teach English to Young Learners). Songs can be used to develop students listening skills. They improve listening skills because they provide students with practice listening to different forms of intonation and rhythm (Millington, Using Songs Effectively to Teach English to Young Learners). Songs can be really helpful in practicing listening skills warm-up work can provide a basis for students to make predictions before listening; listening activities can encourage listening for gist or listening for detail (Hancock 7). Their advantage lies in the fact that they usually go at slower speed than speeches or dialogues; words, phrases, sentences are being sung which usually means that they are uttered more slowly and often more distinctly than in case of speaking. There is a wide range of song-based listening activities for students at elementary level: picture discussion (the teacher presents some key words and/or the title from the lyrics and asks students to predict what the song is about); snippets of information (the teacher plays the first few seconds of the song and asks students to predict from the mood of the music what the song is about); picture selection (the teacher shows students two or more alternative pictures, magazine photos perhaps, and asks them to say which one best matches the contents or mood of the lyric and why); sequencing (the teacher gives students a copy of the lyric with the lines in the wrong order or cut into strips, and students listen and put them in the right order). While listening to songs students hear the language used so that they can both imitate the pronunciation and also subconsciously acquire some of its sounds and patterns. During the process of listening to songs, students subconsciously acquire some of English sounds and patterns. When it comes to singing, they imitate the pronunciation, learning to use rhythm and stress correctly. The task of learning the correct use of stress and rhythm becomes simpler because students are lead by the rhythm of a song. There are a few activities which students at elementary level can do with a song to practice pronunciation. The most effective one is repeating certain parts of the lyric (drilling). Songs are equally suitable for teaching vocabulary at elementary level. Teachers may use them for two purposes: either to present new vocabulary items or to practise the familiar ones. Often songs represent a theme or topic that can provide the context for vocabulary learning (Millington, Using Songs Effectively to Teach English to Young Learners). Neil Millington in the article Using Songs Effectively to Teach English to Young Learners gives examples of two songs: Teaching Practice Head, Shoulders, Knees and Toes serves to review body parts, or I Can Sing a Rainbow which is helpful for reviewing color names (Millington, Using Songs Effectively to Teach English to Young Learners). The repetition of monosyllabic words in childrens songs can help improving vocabulary acquisition (Millington, Using Songs Effectively to Teach English to Young Learners). There are songs which can be used as the basis for dramatization. Tim Murphey states that at elementary level the dramatization of the s ong can be useful to express, through gestures, the meaning of some actions (Murphey 121). The age-old technique of asking students to perform actions with words has become popular because of well-documented research that shows it to be very effective. The idea is that if students can move and do what is said matching words to the actions, language is learnt more deeply. Songs can be a good source of topics for discussion and different classroom activities at elementary level. The plot of the song is a good basis for story telling while characters in the song can serve as a basis for role play. By interpreting and converting song lyrics into prose and discussing the style of the song students have a chance to develop their productive skills speaking and writing. The main speaking activities for elementary level are: role-play (the teacher asks students to imagine that they are characters of the given song); continue the story (students may be asked to imagine how the characters ended up in the situation they are in.); Particular attention should be paid to the choice of songs. Mark Hancock (Hancock 3) thinks that just because a student might not choose to listen to a certain song outside the classroom, does not mean that the student would not enjoy it as part of a learning activity. Teachers are not advised to present the song as something students are supposed to like. Thus, any song could be used for teaching purposes. According to Tim Murphey, any song can be useful and motivating, however teachers should use the students choice of music and song as much as possible (Murphey 14). Another important issue is whether teachers should always use authentic songs or not. According to Jeremy Harmer, listening material as well as the kind of tasks which go with it are determined by the level of students (Harmer 319). Music and songs in English classroom are important and useful tools. This is a great formula for keeping students always interested in the language they learn. With their help students can not only learn English but also relax and enjoy their class. There are benefits to using songs in the classroom; however, more often than not, songs are used relatively ineffective, often as activities between learning. No matter how enjoyable or memorable singing songs can be, it will not teach learners to use the language and will not give them the ability to communicate in another language. Reframing songs into tasks according to preparation, core, and follow-up stages enhance songs potential as teaching and learning tools. Songs and music can be used for practicing different aspects of English, and all learning skills can be improved.

Eulogy for Daughter :: Eulogies Eulogy

Eulogy for Daughter I would like to thank you all for coming to Arlyn's funeral. I am truly touched that you care enough to show your support for us and your respect for Arlyn this way. During the past few days, many of our friends and family have come to our home to show their love for us and for Arlyn. I have been especially moved by the fact so many of her teachers and principals have shown up and cried with us. I am also touched by the love her young friends had for her. Our memories of this sad time in our lives will therefore not all be bad. But now, I would like to talk with you a little about my daughter, Arlyn Maria Johnson, who was born on Wednesday January 12, 1980 at Archbold Memorial Hospital in Thomasville, the most beautiful little girl I had ever seen. On Wednesday, August 7th, Arlyn ate lunch at home, acting normally. I noticed she didn't eat a lot, but it was no big deal. Afterwards, she showed us a dress she had bought, presumably to wear in Misty Smith's wedding. Then, Arlyn said she wanted to go visit friends and left the house. A few minutes later, 3 miles from our home, Arlyn held a rifle to her head and pulled the trigger. She left no note. How does a child who seemed to have everything going for her end up this way? Arlyn had a family that loved her infinitely. She was beautiful and intelligent; her sense of humor was remarkable. Arlyn was kind, a friend to anyone who would let her into his or her life. She had a part-time job as a waitress at Quincy's, which she enjoyed. Arlyn had accepted admission to Tulane University in New Orleans and the week before she died, she shared her schedule of fall courses with me enthusiastically. I reviewed these facts over and over in my mind, trying to discover why she would not see how lucky she was, but I could not find an answer. From the time she was a little girl, Arlyn has brought joy and laughter into the lives of others. When she was little, she sucked her thumb. She was nurturing; she carried her teddy bear with her everywhere. One of her greatest pleasures was dressing up in beautiful long dresses; she dreamed of being Miss America one day.

Narrative

I have is of when I went to Montreal, Canada, to visit my family on my dad's side. It was around the first week of August of 2007, and was my first trip to Canada. Along with going to Montreal, Canada, we also went to Quebec City, Canada, the only city in North America that has stone walls bordering It. We flew In an airplane from Portland, OR to Providence, RI, and then we drove from there to Montreal, Canada. We stayed In my dad's brother's home for the time that we were there.My uncle's name Is Charles, and once we first arrived at his house, we et his daughter named Felicia, and his two twin sons named Tristan and Zachary. Once we were settled in In their house, we went out to the mall nearby and went shopping. We then went back home to eat the homemade spaghetti that Charles' wife, Isabella, had made. After, we decided to have a fashion show for all of the kids of the clothes we had bought earlier that day. Later at night, all of the kids got together and slept in one room and p layed super Moral Brothers against each other on our Nintendo Deeds.During the next couple of days, my family and I also got the chance to explore Quebec City, Canada as well. I got to learn about the Chateau Forefront, a historic and popular hotel which opened in 1893, and the world's most photographed hotel. Quebec City was also filled with fascinating centuries-old architecture and historic sites. While I was there, I saw horse-drawn carriages on the street, street entertainers, and artists working on the street. Also, Quebec City streets were filled with several stores and boutiques that I went to that were filled with souvenirs, paintings, and clothes.At night time, the city was filled with stringed lights, and it was one of the most picturesque places that I have ever seen. To conclude, going to Montreal and Quebec City, Canada, and visiting my relatives was the happiest memory that I have ever had. I treasured going there so much and meeting my family for the times we spent t ogether, for the things I got to learn, and for the places I go to go to. I haven't seen my relatives in Canada or been to Montreal or Quebec City since 2007. Although, this summer, I am going with my family to return there once again and to see my relatives for a long awaited seven year reunion.I will never forget my trip to Canada In 2007, and I can't Walt to make new memories this summer when I return! Narrative By peaches_n_cream it. We flew in an airplane from Portland, OR to Providence, RI, and then we drove from there to Montreal, Canada. We stayed in my dad's brother's home for the time that we were there. My uncle's name is Charles, and once we first arrived at his house, we Once we were settled in in their house, we went out to the mall nearby and went together and slept in one room and played Super Mario Brothers against each other reunion. I will never forget my trip to Canada in 2007, and I can't wait to make new Narrative I have is of when I went to Montreal, Canada, to visit my family on my dad's side. It was around the first week of August of 2007, and was my first trip to Canada. Along with going to Montreal, Canada, we also went to Quebec City, Canada, the only city in North America that has stone walls bordering It. We flew In an airplane from Portland, OR to Providence, RI, and then we drove from there to Montreal, Canada. We stayed In my dad's brother's home for the time that we were there.My uncle's name Is Charles, and once we first arrived at his house, we et his daughter named Felicia, and his two twin sons named Tristan and Zachary. Once we were settled in In their house, we went out to the mall nearby and went shopping. We then went back home to eat the homemade spaghetti that Charles' wife, Isabella, had made. After, we decided to have a fashion show for all of the kids of the clothes we had bought earlier that day. Later at night, all of the kids got together and slept in one room and p layed super Moral Brothers against each other on our Nintendo Deeds.During the next couple of days, my family and I also got the chance to explore Quebec City, Canada as well. I got to learn about the Chateau Forefront, a historic and popular hotel which opened in 1893, and the world's most photographed hotel. Quebec City was also filled with fascinating centuries-old architecture and historic sites. While I was there, I saw horse-drawn carriages on the street, street entertainers, and artists working on the street. Also, Quebec City streets were filled with several stores and boutiques that I went to that were filled with souvenirs, paintings, and clothes.At night time, the city was filled with stringed lights, and it was one of the most picturesque places that I have ever seen. To conclude, going to Montreal and Quebec City, Canada, and visiting my relatives was the happiest memory that I have ever had. I treasured going there so much and meeting my family for the times we spent t ogether, for the things I got to learn, and for the places I go to go to. I haven't seen my relatives in Canada or been to Montreal or Quebec City since 2007. Although, this summer, I am going with my family to return there once again and to see my relatives for a long awaited seven year reunion.I will never forget my trip to Canada In 2007, and I can't Walt to make new memories this summer when I return! Narrative By peaches_n_cream it. We flew in an airplane from Portland, OR to Providence, RI, and then we drove from there to Montreal, Canada. We stayed in my dad's brother's home for the time that we were there. My uncle's name is Charles, and once we first arrived at his house, we Once we were settled in in their house, we went out to the mall nearby and went together and slept in one room and played Super Mario Brothers against each other reunion. I will never forget my trip to Canada in 2007, and I can't wait to make new Narrative I have is of when I went to Montreal, Canada, to visit my family on my dad's side. It was around the first week of August of 2007, and was my first trip to Canada. Along with going to Montreal, Canada, we also went to Quebec City, Canada, the only city in North America that has stone walls bordering It. We flew In an airplane from Portland, OR to Providence, RI, and then we drove from there to Montreal, Canada. We stayed In my dad's brother's home for the time that we were there.My uncle's name Is Charles, and once we first arrived at his house, we et his daughter named Felicia, and his two twin sons named Tristan and Zachary. Once we were settled in In their house, we went out to the mall nearby and went shopping. We then went back home to eat the homemade spaghetti that Charles' wife, Isabella, had made. After, we decided to have a fashion show for all of the kids of the clothes we had bought earlier that day. Later at night, all of the kids got together and slept in one room and p layed super Moral Brothers against each other on our Nintendo Deeds.During the next couple of days, my family and I also got the chance to explore Quebec City, Canada as well. I got to learn about the Chateau Forefront, a historic and popular hotel which opened in 1893, and the world's most photographed hotel. Quebec City was also filled with fascinating centuries-old architecture and historic sites. While I was there, I saw horse-drawn carriages on the street, street entertainers, and artists working on the street. Also, Quebec City streets were filled with several stores and boutiques that I went to that were filled with souvenirs, paintings, and clothes.At night time, the city was filled with stringed lights, and it was one of the most picturesque places that I have ever seen. To conclude, going to Montreal and Quebec City, Canada, and visiting my relatives was the happiest memory that I have ever had. I treasured going there so much and meeting my family for the times we spent t ogether, for the things I got to learn, and for the places I go to go to. I haven't seen my relatives in Canada or been to Montreal or Quebec City since 2007. Although, this summer, I am going with my family to return there once again and to see my relatives for a long awaited seven year reunion.I will never forget my trip to Canada In 2007, and I can't Walt to make new memories this summer when I return! Narrative By peaches_n_cream it. We flew in an airplane from Portland, OR to Providence, RI, and then we drove from there to Montreal, Canada. We stayed in my dad's brother's home for the time that we were there. My uncle's name is Charles, and once we first arrived at his house, we Once we were settled in in their house, we went out to the mall nearby and went together and slept in one room and played Super Mario Brothers against each other reunion. I will never forget my trip to Canada in 2007, and I can't wait to make new

Marketing ans supplementary services

Inna bid to form a boding relationship with consumers and customers, many organizations through their marketing activities have engaged in giving supplementary services such as additional services to argument or facilitate the core service or core product sold by the organization, after sales services, continuous enlightenment and communication to consumers on how to effectively utilize their products or service, among others. The supplementary services provided by an organization in its marketing strategy this is a way of retaining the patronage of old customers and winning the trust of new ones. As the strategy of retaining old customers is more cost effective than sourcing for new ones this supplementary services provision is a good way of increasing the bond between the organization and its customers. According to Stern (1997), â€Å"Bonding is an increasingly popular marketing strategy in which services marketers seek to establish personal long- term bonds with consumers so that current ones may be retained. Retention is now considered a more cost- effective strategy than continual prospecting for new customers, and this is made manifest by a firm’s commitment to the relationship as an enduring one†. Thus, enduring commitment to an organization’s relationship to its customers, it is adequately expressed via the level of supplementary services made available for them. Thus, the role of supplementary services and goods provision by an organization to its customers would be looked upon. SUPPLEMENTARY SERVICES IN GOODS AAND SERVICES PROVIDING ORGANIZATION An organization provides core services and goods to its customers. This core services or products are the main organization’s operation which they render or sell to customers. According to Iacobucci (2001:323), â€Å"An organization that provides services, either as its central provision or in a   value-added capacity in a bundle of attributes included in a customer’s purchase of some goods, may find it useful to distinguish those elements of the services purchase experience that are ‘core’ from the supplemental†. Therefore core services or core product of an organization is that function that forms the business identity. For example, a car manufacturing company will have its core product as the finished cars sold to customers. On the other hand supplementary goods or services are those additional services that an organization gives to customers as a way to augment the core goods or services that was purchased or rendered by the organization. â€Å"The supplementary services are the components of the service delivery system that are intended to facilitate and enhance the customer’s experience† (ibid). using the car manufacturing organization again to illustrate, its supplementary services may be that it have a car servicing center, repairs to brakes, sells spare parts for its brand of cars, run a driver training school etc. Looking at the core and supplementary service of an organization that is service base, for example, an airline organization will have as its core service the transportation of passengers from one city to another. Its supplementary services would include the provision of movies and meals for passengers on board, the operating of a frequent flyer accounts (E.g. Air China gives its frequent flyer a Mileage Awards and run a club for its frequent flyers), conveniently located hubs etc. Also, a business center for data processing and photocopy services as its core may have supplementary services as sending of fax messages, sending of overnight express packages etc. The illustrated examples go to buttress the fact that supplementary services is applicable to both an organization that deals in  Ã‚   goods and services. THE ROLE OF SUPPLEMENTARY SERVICES Supplementary services plays a vital role in making customers satisfy with the core goods or services they derive from an organization. The supplementary goods facilitate and make the customer have a quick satisfying experience from the utilization of the core services or goods from an organization. According to Iacobucci (2001:321), â€Å"In an attempt to create distinct advantage managers often seek to provide added value to customers and enhance their corporate competitive advantage by offering better customer service†. Hence, the provision of supplementary services to customer is a way by which a firm can gain competitive advantage over its rivals. The extra supplementary services goes a long way in putting the organization ahead over its rivals, that is as customers derives additional services they would be made satisfied and this is an advantage to the organization. Proctor (20000, argues that â€Å"marketing is about satisfying customers wants and needs and in the course of doing so facilitating the achievement of an organization’s objectives by paying attention to customers wants and needs organizations are likely to achieve their objectives in the marketplace†¦they have to compete with each other and also have to satisfy customers wants and needs at least as well their competitors.† Supplementary services brings the customers into forming a bond with the organization and hence, creating continuous patronage from the customers. Patronage motives, according to Beckman & Davidson (1967:300), â€Å"stressed in industrial   purchasing include accessibility to seller, rapidity of delivery, terms of sale and reliability of repair services, history of satisfactory business relationships, and other similar rational consideration†. Supplementary services helps in winning the continuous patronage of customers. For example, when a customer who buys television sets for his retail sales from an organization that offers supplementary repairs services, the retailer would be rest assures that if there is problem with any of the set, he stays to get expert to repair them from the organization. Thus, his patronage of the organization product would continue, and that bond would be established between him and the organization. Supplementary services also play the role of giving customers the ability to assess the level of satisfaction they get from the  Ã‚   core services or utility derived in consuming an organization’s product. For example, patience in a hospital may base his satisfaction on what he derives while being admitted as an in-patient. This could come in   supplementary services as the meal served, how conducive the environment is in terms of facility provided, and a clean environment, question like was the television in the ward too loud or in a good state? All these supplementary services which are not the core service from the hospital would go a long way in making the patient form his judgment on how satisfied he is with the core service from the organization. HOW TO RELATE SUPPLEMENTARY SERVICES WITH AN ORGANIZATION’S MARKETING STRATEGY The supplementary services rendered by an organization should be established with a focus to helping the organization effectively market its core services or core products. Thus, it is germane that these supplementary services are a streamlined in the direction of how effectively the organization could attain its corporate objectives. According to Proctor (2000), â€Å"a strategy is a plan that integrates an organization’s major goals, policies, decisions and sequences of action into a cohesive whole†. Thus, it is germane that the provision of supplementary services is targeted towards enhancing the organization’s core functions in order to make it effectively meet its goals and objectives. The need to make vital decision on what to bring up as supplementary service sis important in meeting the significant that goes along with the service creation. According to Lazar (1971), an organization can derive good intelligent decision through information gotten from assessing marketing alternatives and adjust to  Ã‚  Ã‚   dynamic market conditions. Thus the provision of supplementary services should be done with the cognizance of change in the environment where the organization operates. CONCLUSION The provision of supplementary services is an effective way of satisfying the desires of customers. And this is applicable to organization operating in services provision and goods production. Continuous patronage and the formation of bond between customers and the organization is enhanced and facilitated through supplementary service provision. Hence, the establishment should align its supplementary services or goods to be intone with its core functions, so as to effectively meet the organization’s objectives and long term goals. REFRENCES Beckman, Theodore N & Davidson, William R. (1967), Marketing New York: Ronald Press Co. Iacobucci, Dawn (2001), â€Å"Services Marketing and Customers Service’ in Iacobucci, Dawn (ed.) Kellogg on Marketing. New York: Wiley Lazar, William (1971), Marketing management: A Systems Perspective. New York: John Wiley & Sons Proctor, Tony (2000), Strategic marketing: An Introduction. London: Routledge Stern, Barbara B. (1997), â€Å"Advertising Intimacy: relationship Marketing and the Service Consumer† in Journal of Advertising. Vol. 26, No. 4